About Us
Why We Started
“When I was diagnosed as a diabetic in 2021, I thought the daily joys brought by food were over for me. But after years of learning and healing, I found that not all sweetness spikes sugar — only the fake ones do.”
Sans Sucré was born from that journey: A diabetic-founded brand on a mission to make honest sweetness accessible again — starting with verified partners who share our promise: no hidden sugars, no marketing lies, just joy you can trust.
Who We Are
We are a UAE-based wellness brand under TriCore Solutions FZ LLC, created to redefine what “healthy indulgence” means in today’s world.
At Sans Sucré, we believe that everyone — whether diabetic, keto, or simply health-conscious — deserves access to real food that nourishes, not deceives.
Our curated range of low-carb, sugar-free, and keto-friendly selections are thoughtfully sourced, transparently labeled, and taste-tested to bring back the simple joy of eating well — without compromise.
Our Mission
To empower mindful choices by offering products that blend scientific integrity, taste, and trust — making wellness both delicious and accessible.
Our Vision
To become the Middle East’s most trusted source of diabetic-friendly and clean-label wellness foods, inspiring a community where joy and health truly coexist.
Our Core Values
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Radical Honesty
We tell the truth in every ingredient, every label, every claim.
Transparency is our foundation — because wellness begins with trust. -
Empowered Wellness
We help people regain control of their choices through simple, science-based nutrition. -
Science with Soul
Our standards are rooted in evidence, not hype — merging nutrition science with genuine care. -
Sustainable Goodness
We grow responsibly: clean sourcing, minimal packaging, and ethical partnerships. -
Community and Clarity
Sans Sucré isn’t just a store — it’s a movement that teaches, connects, and uplifts.